---Presentation slides download available at the bottom---
---IP Australia has released their new Guide to Protecting your IP in China.---
It is recommended by the speaker to read the guide before the event.
---Move to a larger room (Building 80, Level 02, Room 007) in the same building due to high popularity---
Austrade, ACASE, IP Australia and ACBC are proud to present a seminar presenting up to date information on IP in China with experts with current information form the market.
The China market continues to grow in importance for Australian businesses. Protecting intellectual property (IP) should be a priority for any business when entering a new market, including China. Many businesses think that IP protection is complex and difficult with many barriers including language. However, there have been significant and ongoing improvements in the ability to register and protect IP in China.
IP Australia, Austrade, The Australia China Association of Scientists and Entrepreneurs (ACASE) and the Australia China Business Council (ACBC) have collaborated to develop a seminar on the current state of IP protection systems in China. It will cover the practical steps businesses can take to choose appropriate brands and names, protect their domain registrations, trademarks, branding and patents in the China market.
The seminar will cover topics including:
- the importance of IP in maximising trade opportunities in China
- choice of brand and company naming
- monitoring and enforcement of IP rights
- common mistakes made by new entrants to market
- establishing and registering a business in China
- IP registration and strategies including domain registration, trademarking and patents.
Keynote speaker: David Bennett
IP Counsellor, Australian Embassy Beijing
David Bennett is IP Australia’s first Intellectual Property Counsellor to China, based at the Australian Embassy, Beijing. David supports Australians to protect their IP in China by providing guidance on local IP matters, including IP registration and enforcement, and works to raise IP awareness. He also engages with the Chinese government on IP policy issues. David has worked in IP Australia’s international, domestic and trade policy sections, and first joined IP Australia as a biotechnology patent examiner. He was previously Director of Intellectual Property at a California-based biomedical start-up company.
Kurt Tiam - Special Counsel - DLA Piper Australia
Chuyang Liu - China Adviser - Austrade